At Marshmallow, we’re on a mission to make car insurance fairer, faster, and more inclusive. Founded in London in 2017 by twins Oliver and Alexander Kent-Braham and our co-founder David Goaté, we set out to fix a broken system - one that penalised people for where they come from rather than how they actually drive.
We built Marshmallow to serve drivers who’ve been overlooked or overcharged by traditional insurers, especially people new to the UK. By using technology and data more intelligently, we can recognise safe drivers wherever they’re from and offer better, fairer prices.
Everything we do is digital and designed for convenience: you can get a quote, manage your policy, or make a claim straight from our app - no call centres or long forms required.
Today, we’re proud to insure hundreds of thousands of customers across the UK. But our goal is bigger than car insurance: we’re building a financial services company that treats people with fairness, empathy, and transparency—wherever their journey began.